OAB Launches Transformed Branch in Muscat City Centre

Muscat, December 27, 2017: Oman Arab Bank (OAB) guarantees to provide only the best in financial solutions and customer experience and has launched a refurbished branch in Muscat City Centre. The new customer-focused branch is located within the mall to facilitate better accessibility for the Bank’s customers alongside delivering enhanced banking services over extended banking hours.

The official ceremony took place on December 27, and the branch was inaugurated by Amin Al Husseini, CEO of Oman Arab Bank. Also in attendance were executive members of the Bank and staff from the branch.

Commenting on the launch of the new branch, Fahd Amjad, General Manager of Retail Banking Group at Oman Arab Bank stated, “The opening of the renovated branch in Muscat City Centre highlights our fifth launch for the year. Like the other branches, it also features only the best in technology and products, together with personalised levels of service. With this newly transformed branch, which was carried out as part of our ongoing nationwide transformation strategy, we seek to further improve the banking experience for our customers in and around the Wilayat of Seeb.”

As with the recently opened flagship branches in Qurum and Barka, the new Seeb branch also features an enhanced brand identity with a refreshed look and feel. The sleek, modern, and streamlined look is augmented by a number of features and systems introduced as part of the new transformed branches. This also includes the meet and greet facility, similar to the ones introduced with the flagship branches, which include a streamlined queuing system, private advisory spaces with moving monitor screens for a more personal interaction, digital signature pads, and ID card readers within the advisory station design.

Aesthetically, as with the other ‘new-look’ branches, the Muscat City Centre branch takes its design inspiration from the ‘Omani Skyline’, wherein the white symbolises Omani architecture, browns denote the sand deserts, grey referencing the mountains, and the blue glass overhangs representing the sky.

The new branch also provides ‘Elite’ services to grant premium customers with an elegant and private experience that remains memorable. The branch transformation combines elements of design, form, and function and aims to elevate the customer experience as a whole resulting in better service.

“We believe our branches must reflect the commitment we have to providing the absolute best in customer experience for our customers. The opening of this new branch will help us meet and exceed the expectations and banking needs of our customers, both retail and corporate, in the area and take us one more step closer to our strategic goal of being the bank of choice for customers across the country. Furthermore, this branch is designed to be a full service branch that operates from 9 A.M to 4 P.M, Sunday through Thursday,” Fahd added.

Oman Arab Bank is one of the first banks to be established in Oman, with a rich and proud history. Today, the bank operates a nationwide network of 65 branches and representative offices across and 148 ATMs spread across the Sultanate. OAB provides the complete range of financial products and services for personal banking, corporate and investment clients.