Muscat, September 23, 2019: Oman Arab Bank (OAB) recently announced the opening of a new flagship branch at the OMINVEST Business Centre in Madinat Al Irfan. The new introduction is in line with the Bank’s efforts to implement its transformation plan at all its branches across the Sultanate. The customer-centric branch will see the provision of high-quality services and convenient banking solutions to the surrounding community.
The launch event was presided over by Khalid Muhammad Al Zubair, Chairman of OMINVEST and was overseen by Rashad Al Musafir, CEO of OAB, alongside the presence of senior members from OMINVEST and OAB’s management, and staff.
Commenting on the newly opened branch, Al Musafir said, “As the Sultanate’s largest urban development project, Madinat Al Irfan will see the creation of a new downtown area for surrounding residents and businesses. As we continue our transformation to a more customer centric bank, the establishment of this revamped branch, with its stylish design unique only to OAB, will be a welcome addition to the area. It will also provide the community with a modern and easily accessible banking environment together with higher levels of personalised service.”
Similar to the previous OAB flagship branches, the Madinat Al Irfan branch embodies an enhanced brand identity, taking on a fresh look and feel. Aesthetically, the design inspiration mirrors the concept of the ‘Omani Skyline’, with different colours representing distinctive aspects. The white symbolises Omani architecture, the brown denotes the sand deserts, the grey references the mountains, and the blue glass overhangs represent the sky.
Furthermore, the modern outlook is enriched by an array of innovative facilities and services. These include a streamlined queuing system, private advisory spaces with moving monitors for a more personal interaction, together with digital signature pads and ID card readers within the advisory station design. The main area has two tellers and five customer care advisories with a seating capacity for 50 customers.
The new branch also comprises of a dedicated ‘Elite’ section, similar to the other newly launched flagship branches, with a total seating capacity of over ten customers. These features will provide the bank’s VIP customers with an exclusive, private, and memorable banking experience that perfectly suit the Bank’s Elite Banking Customers.
“The recently opened flagship branch features only the best innovative technologies for an enhanced customer service experience. At OAB, we continually aim to exceed the expectation of all our customers, as we strive to meet our strategic objective of becoming the preferred banking institution within the country,” Rashad Al Sheikh, Deputy Head of Group Retail added.
Oman Arab Bank has a rich and proud history as one of the first financial institutions to be established in the Sultanate. Today, the Bank operates a nationwide network of 65 branches and representative offices with 152 ATMs spread across Oman. OAB provides a complete range of financial products and services for personal banking, corporate banking and investment clients.