Oman Arab Bank Strengthens its National Vision Through a Strategic Collaboration with Oman Flour Mills to Promote Omani Brands and Raise Awareness on Local Product Excellence

Oman Arab Bank Strengthens its National Vision Through a Strategic Collaboration with Oman Flour Mills to Promote Omani Brands and Raise Awareness on Local Product Excellence

Muscat, 27 May 2025 – In line with its ongoing commitment to forging impactful collaborations across all local sectors, Oman Arab Bank partnered with Oman Flour Mills, one of the Sultanate’s most esteemed food manufacturing companies, to host a special awareness-driven activation at the Bank’s headquarters. This unique collaboration highlighted two of the company’s flagship brands — Dahabi and Al Khamayil — and forms part of the Bank’s broader strategy to promote local innovation and support national industries.

This initiative exemplifies the Bank’s role as a national enabler, going beyond traditional financial support to build bridges between Omani businesses and the wider community. The event served as an interactive educational platform, introducing employees to the heritage, innovation, and quality behind Oman’s most trusted food brands, while reinforcing the importance of supporting homegrown industries in line with Oman Vision 2040.

Oman Flour Mills took the opportunity to present the legacy and strategic role it plays in national food security, alongside the advanced production standards and quality measures that define its diverse product lines. Attendees gained insights into the creation process, sustainability efforts, and the high standards that have positioned Dahabi and Al Khamayil as leaders in the flour and dairy segments.

Commenting on the initiative, Mr. Suleiman Al Hinaai, Chief Wholesale Banking Officer at Oman Arab Bank, said:
“At Oman Arab Bank, we don’t see collaboration with national companies as a choice — it’s a strategic responsibility. Supporting Omani brands means creating platforms for awareness, engagement, and pride. We believe in the power of storytelling, and today’s activation connected our employees directly with the excellence and innovation that define these local brands.”

He added: “This collaboration is a clear reflection of our dedication to fostering a resilient national economy, where Omani businesses have the tools, exposure, and support they need to grow, thrive, and lead.”

Through initiatives like this, Oman Arab Bank continues to serve as a catalyst for sustainable development and a true partner in national progress — amplifying the voice of local businesses and helping to shape a future where Omani-made products are recognized and celebrated both locally and regionally.