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Social & Digital Media Specialist

Division: Corporate Communication
Job Title: Social & Digital Media Specialist

Job Summary:
We are seeking an experienced Senior Social & Digital Media Specialist (SDMS) to lead the creation, management, and optimization of our clients’ and internal social media channels and campaigns. The SDMS will play a pivotal role in maintaining engaging audience experiences, exceeding social media objectives, and contributing to overall brand growth through strategic planning, research, data analysis, and staying abreast of the latest trends.

Job Responsibilities:
Social Media Management:
• Oversee all company and client social media accounts, actively seeking ways to enhance channel performance and audience engagement.
• Ideate, set up, and manage social media accounts and campaigns, ensuring creative and innovative content calendars.
• Schedule or post approved content across all associated social media channels, utilizing agency or channel tools.
• Monitor social media channels, promptly engaging with followers and fans through responses to comments, interactions, and inquiries.

Client Interaction and Collaboration:
• Build strong client rapport, liaising with internal teams on community management as needed.
• Attend client meetings to present the latest trends, social media campaigns, reports, and related ideas.

Collaboration and Integration:
• Liaise with other divisions to ensure consistent messaging and efforts across various marketing or communication channels.
• Partner with the media, content, and creative team to develop and manage social media ad campaigns or promoted posts.

Analysis and Reporting:
• Audit and analyze social media channels and performance, including digital advertising costs.
• Generate and present regular reports on key performance indicators to clients and the agency, providing recommendations for improvements.
• Monitor and analyze client, agency, or competitor-related conversations across social media/online, reporting findings and recommendations to the agency team or client.

Digital Media Planning and Implementation:
• Develop or assist in the development of digital media plans and strategies aligned with client objectives.
• Implement or coordinate the implementation of digital media for clients, utilizing platforms such as Facebook for Business or tools like Sprinklr.

Negotiation and Budget Management:
• Negotiate the best price and value for digital advertising space across platforms.
• Tightly manage required materials and deliverables for campaigns, as well as budgets.

Day-to-Day Tracking and Research:
• Track digital marketing performance, analyze key metrics, and establish relevant recommendations on a day-to-day basis.
• Research, monitor, and present new digital media opportunities and trends to colleagues or clients as needed.

Minimum Qualification & Experience Required:
• Minimum 1 to 2 years of experience in community management and social media.
• Preferably a BA in marketing, communications, social media, or a related field.
• Solid experience with social media and analytical tools (e.g., Sprinklr, Hootsuite).
• Working knowledge of MS Office.
• Demonstrated ability to research, analyze, and present to key stakeholders internally and externally.
• Meticulous project management skills, dealing with multiple work streams simultaneously and familiarity with online project management systems.
• Good understanding of other marketing channels, especially digital and PR.
• Willingness to be committed to the job, even if that means working in evenings or on weekends.
• Calm under pressure and supportive of colleagues at all times.
• Strong communicator, both in writing and presenting.

Application Process:
Interested candidates should submit a resume, cover letter, and a portfolio showcasing relevant work samples. Applications will be accepted until 03/04/2024

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