Muscat, February 25, 2017: Highlighting its commitment to offer the best financial solutions and customer experiences across the Sultanate, Oman Arab Bank (OAB) celebrated the opening of its new flagship branch in Sur. The all-new customer-focused branch is conveniently located at Sur’s Souq, and will deliver greater levels of convenience and enhanced banking facilities to the Bank’s customers in Sur.
The official branch opening took place on February 21, and was held under the auspices of His Excellency Sheikh Nasser bin Mohammed Al Hashar and was attended by Rashad Al Musafir, Acting CEO of OAB, together with other senior members of the Bank management and staff. Also in attendance were several of the Bank’s VIP customers from the region.
Commenting on the launch of the new branch, Rashad Al Musafir, Acting CEO of Oman Arab Bank noted, “This event marked the first of several new branches that we plan on opening, re-positioning, or transforming this year, as part of our ongoing nationwide transformation strategy for the bank. As with the other branches that have undergone this change, this revamped flagship Sur Branch will feature the very best in technology and products, together with personalised levels of service, generous size, spacious layout with two cashiers and five Universal of Customer Services (UCC), and a significantly large parking area. As a result, this new branch will elevate the banking experience for our customers in Sur to an entirely new level.”
The new Sur branch features an enhanced brand identity with a refreshed look and feel, identical to the two flagship branches opened last year by OAB, in Qurum and Barka respectively. Aesthetically, its design inspiration has been taken from the ‘Omani Skyline’, wherein the white symbolises Omani architecture, browns denote the sand deserts, grey referencing the mountains, and the blue glass overhangs representing the sky.
The sleek, modern, and streamlined look is augmented by a number of features and systems introduced as part of the new transformed branches. This includes the introduction of a new meet and greet facility with a streamlined queuing system, private advisory spaces with moving monitors for more personal interaction, together with digital signature pads and ID Card readers within the advisory station design.
The new Sur branch also has a separate ‘Elite’ reception, lounge, and offices, in order to provide premium customers with an elegant and private experience that remains memorable. The branch transformation combines elements of design, form, and function and aims to elevate the customer experience as a whole resulting in better service.
Al Musafir added, “This marks the first of a series of branches we plan on opening this year across the country. As yet another one of our flagship branches, the new Sur branch joins the Qurum and Barka branches as amongst the largest in the country. This new branch will help us transform the banking experiences of our customers in Sur and the surrounding area, helping us not just meet, but exceed their expectations; taking us one step closer to our ultimate goal of being the bank of choice for customers across the country.”
“OAB has a long term vision for the future of banking in the Sultanate. It is aware of the rapid changes imposed by modern technology in banking sector; therefore, it is implementing its transformation strategy in such a way as establish itself as the first bank of choice across the Sultanate. The most notable feature of this strategy is transforming its bank branches; and in turn transform the banking experiences of our customers and helping us not just meet, but exceed their every expectation,” he concluded.
Oman Arab Bank is one of the first banks to be established in Oman, with a rich and proud history. Today, the bank operates a nationwide network of 65 branches and representative offices across and 148 ATMs spread across the Sultanate. OAB provides the complete range of financial products and services for personal banking, corporate and investment clients.