Muscat, May 09, 2018: Oman Arab Bank (OAB), at the recently conducted Oman Banking & Finance Awards, was announced as the winner of the ‘Most Innovative App’ for its ground-breaking mobile banking app ‘OAB Online’ launched last year. The awards were conducted as part of the 5th edition of the New Age Banking Summit and was attended by business leaders from the Banking and financial sector. Representing OAB at the event was Rashad Al Musafir, the Acting CEO, who also participated as a panelist.
Commenting on receiving the award Rashad Al Musafir said, “We developed our Mobile app, alongside our Omni-channel Banking Platform which also encompasses our Internet Banking and ATM services. The platform itself was developed in such a way as to ensure the customer experience delivered is best-in-class; incorporating the very latest digital developments, while maintaining a firm focus on usability and an easy-to-use cross-platform interface. Receiving such a prestigious award is a clear indication that our efforts have been successful. That being set, we have no intention of resting on our laurels and will continue to update and evolve the platform to ensure it retains its position as a market-leading platform for the foreseeable future.”
OAB Mobile Phone Application ‘OAB Online’, which available for iOS and Android, was launched last year as part of the Bank’s unified digital banking platform. The platform presents customers with the same simple icon-based interface regardless of which platform they use, be it an ATM, internet banking, or the new App. Furthermore the bank aimed at providing similar functionality across all three wherever possible. As a result, the bank’s app feels immediately intuitive and simple to use for those already familiar with OAB’s ATMs or their Internet Banking service.
“Over the past year the platform, including the app, has been extremely well received by our existing and new customers alike; with a respectable number of the latter even indicating the ease of use of the platform as a significant contributing factor in their decision to open an account with us,” added Al Musafir.
The New Age Banking Summit, now in its fifth edition, aims at exploring new technologies and methodologies that can further accelerate the banking sector to new heights, with interactive panel discussions, focused sessions by industry experts sharing their insights and experience, and networking sessions with banking professionals. The Summit unravels how disruptive technologies and current trends in the banking sector are reshaping the banking sector of the Sultanate.
Oman Arab Bank is one of the first banks to be established in Oman, with a rich and proud history. Today, the bank operates a nationwide network of 65 branches and representative offices across and 148 ATMs spread across the Sultanate. OAB provides the complete range of financial products and services for personal banking, corporate and investment clients.