Muscat, August 09, 2017: Oman Arab Bank (OAB), at a recent press conference, launched its new unified digital banking platform with an all-new simplified interface used across all digital channels including Internet, ATM, and the new Mobile Banking Application. Following the launch of the new platform, the Bank also announced the launch of its new mobile banking application, which uses the same innovative icon-based design, offering the Bank’s customers an exceptional banking experience.
Commenting on the launch event, Amin Al Husseini, the CEO at Oman Arab Bank noted, “Elevating the customer experience is a key objective and our new unified digital banking platform represents a significant advance in ease-of-use and convenience. In order to ensure the customer experience delivered is best-in-class, our digital banking team have incorporated the very latest digital developments, while maintaining a firm focus on usability and an easy-to-use cross-platform interface.”
“We seek to position OAB as a financial institution that delivers an enhanced customer experience across all touchpoints; either in our branch, via phone banking or online. We are proud to announce the launch of our comprehensive range digital banking services with a new, unified design. This was designed with the aim of offering customers an advanced, yet easy to use, online banking experience regardless of platform and is clearly reflected in the innovative design and interface we use across each of our three digital channels,” Al Husseini added.
OAB’s new digital banking platform offers customers a unique banking experience thanks to its innovative icon-based design. Moreover, the Bank’s customers can now benefit from accessing comprehensive services not just at ATMs and on their computers, but also on their mobile phones and tablets at their convenience. As a unified platform, the Bank’s customers will utilise the same interface when conducting their electronic banking transactions. They will also be able to access their OAB accounts through any platform using the same verified user information, while having their preferences and beneficiaries for transactions and bill payments remain the same.
The new OAB Mobile Phone Application ‘OAB Online’, which is now available for iOS and Android users, is the latest and most comprehensive update of the Bank’s digital banking channels, and together with the unified digital banking platform, is also one of most significant innovations by the Bank to date.
“The new digital banking platform utilises the same icons and processes, which offers customers the same experience regardless of which channel they use. This simplified approach will make each of our digital banking services much more accessible to our customers, allowing them to simply switch between them at their convenience. The launch of the new mobile application, for iPhone and Android users, rounds off the trifecta of digital banking channels at the Bank, offering customers a comprehensive online banking experience,” Al Husseini noted.
Oman Arab Bank is one of the first banks to be established in Oman, with a rich and proud history. Today, the bank operates a nationwide network of 57 branches and 8 representative offices across and 152 ATMs spread across the Sultanate. OAB provides the complete range of financial products and services for personal banking, corporate and investment clients.