I am delighted to announce that 2015 has brought us one-step closer towards realizing our full potential. Our financial performance advocates successful execution of our strategy. We connected with our customers with the aim to serve and they renewed their confidence in our ability to deliver making 2015 a landmark year for Oman Arab Bank in terms of customer engagement. The transformational journey, which we started in 2014 has started bearing fruit.
The year witnessed the completion of the organizational restructuring of the Bank’s lines of business. The Leadership Team has adopted a new customer centric approach to doing business, which enabled the Bank to achieve robust income growth across Corporate, Retail, Investment and Treasury divisions.
The launch of ‘Elite’ priority banking was a perfect example of the Bank listening and responding to our customer needs. ‘Elite’ banking complemented our strategy to build stronger banking relationships with prominent individuals in the country and provide them with best in class service. With many of the Sultanate’s elite already banking with us, we set a new benchmark for priority services with our offering and reciprocated the trust bestowed by the Bank’s high net worth customers over the years.
We innovated a new online OAB Rewards program, our first loyalty offering not only to strengthen Elite proposition but also for our wider credit card customers.
Our mission to develop and invest in human capital continued. We were the first Bank in the country to launch ‘Mukafa’ati – Employee Rewards’, a program designed to connect with our employees at a personal level and recognize extraordinary contributions.
We are confident that our investments in technology platforms will come to fruition this year. The true test will be a revolutionized customer experience combined with operational efficiency. This will bring greater customer satisfaction and service delivery at reduced costs. We are confident of our timely and successful delivery, as we have already ploughed through the planning process for large-scale projects in 2015 and are now getting closer to completion as we march on.
Before I move ahead, I must sincerely thank our customers, our employees and all our well-wishers for contributing in our success during 2015. We will rely on your continued support in making our dreams come true.