Appointment of customer care managers at all OAB branches
Muscat, March 21, 2018 – Taking a further step in fulfilling the objectives of their transformation strategy, Oman Arab Bank (OAB) launched a new customer care initiative. The campaign aims to make the Bank one of the leading banks chosen by customers in the Sultanate. To facilitate this strategy, OAB will be appointing a customer care manager in each branch who will be responsible for ensuring that the customers have an enhanced banking experience.
Commenting on the launch of the new campaign, Ahlam Hamed Al Wardi, the Head of the Customer Quality Assurance Department at OAB said, “Over the course of the past four years, OAB has been successful in executing its transformational strategy that aims at positioning the Bank among the top preferred banks by the customers. Keeping in line with this approach, we are introducing a new customer-focused campaign for 2018. This campaign seeks to maintain the relationship between the Bank and its customers, and ensure that they are satisfied with the services provided to them. The campaign will also oversee the assignment of a customer care manager at all our branches. The managers will be in charge of following-up on customer services and on the feedback received, both positive and negative. They will be the medium for a two-way channel of communication between the Bank and its customers. They will be distinguished by a special uniform and nominal card, for easy identification.”
“Additionally, there will be a board near the main entrance of each branch showing contact information to allow customers to share their opinions and suggestions. Customers will be notified within 24 hours when their message has been received and corresponding action will be taken to find solutions to address any issues or queries. We believe that this will increase the quality of services we offer and improve customer satisfaction levels across all OAB branches,” Ahlam Al Wardi added.
The campaign was initiated earlier this year and involved various preparations, including the implementation of workshops for customer care managers and other practical activities, regionally.
Ahlam Al Wardi further noted, “We at OAB are dedicating all our efforts to achieve the goals of the Bank’s transformation strategy, including the “Customer Satisfaction is a Priority” ideal, and we are confident that we will be able to meet the requisite expectations. We are also working on developing plans and programmes, which are customer-oriented, to facilitate a unique banking experience for the Bank’s loyal customers.
Oman Arab Bank is one of the first banks to be established in Oman, with a rich and proud history. Today, the bank operates a nationwide network of 65 branches and representative offices across and 148 ATMs spread across the Sultanate. OAB provides the complete range of financial products and services for personal banking, corporate and investment clients.